W104 | New York Fashion Week 101 | Bonnie Bien

Wednesdays -
11:30 a.m. - 1:00 p.m. | Five Sessions -
7/10, 7/17, 7/24, 7/31, 8/7
In-person at Berkshire Community College

We will take a deep dive into the nuts and bolts of New York Fashion Week. We will start by showing clips of various New York fashion shows. We will then explore what goes into preparing a show, including how venues, sponsorships, and seating for a show can affect its success. Who designers and their staffs invite such as media, editors, personal friends etc. can amplify their clothing lines and how hiring the right production team, photographers, stylists, video, and models can extend their reach within the fashion industry and among consumers.

Bonnie Bien studied film at Hunter College. She is the founder of La Presse PR, a rare public relations and marketing company that specializes in the unique requirements of the fashion industry. Bonnie, is renowned for her years of established experience in the business of fashion and fashion related communications. She developed her distinctive eye for fashion as a team member at the prestigious Revillion firm. There she developed the couture collections with some of the most distinguished names in couture fashion. She worked with legendary designers like Hubert De Givenchy and Valentino. Bonnie’s confidences have been nurtured and developed over years of working behind-the-scene, producing fashion shows, special events, press conferences, photos shoots and reality TV shows. La Presse PR represents some of the most prominent designers and emerging stars.

While representing her client Malan Breton for over three and a half years and reviewing his inspirations boards for his Spring 2015 Runway Collection presented at Mercedes Benz Fashion Week in New York City, she thought it would be a great idea to produce a documentary on the designer and document their upcoming trip to Taiwan (in March 2015) utilizing her knowledge from her background in the world of fashion and producing she produced the award-winning documentary, A Journey to Taiwan.

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