W102 | The World We Live in... a Look at our Commercial Environment
9:30 - 11:00 a.m. EST
1/18, 1/25, 2/1, 2/8, 2/15, 2/22
Limit 18 Participants
We live in astonishing times. There is
an endless array of new products, services and technologies available to us on
a daily basis. What are the resources that allow this to happen? Who are the
inventors… and what are the processes that allow this to happen? We will look
at this together. Examples of our daily lives will be used to add perspective
to the discussion. Our topics will include specific commercial applications and
the pathways to the consumer; commercial pathways, resource allocation and
strategies; risks and mitigations—how is failure defined (and mitigated) and
what are implications of failure. Classes will be lecture and discussion of
case studies. Weekly preparation will take about 30-45 minutes.
and Other Resources: Schaufeld,
Jerry. Commercializing Innovation.
Apress, 2015. Case studies will be provided.
As an MIT research scientist, Jerry Schaufeld worked
on the Apollo Program. He was also a founder of the MIT Venture Forum, and
co-founded and built a technology-based company called Phoenix Controls that
was sold to a Fortune 500 company. Jerry has been on the faculty at Worcester
Polytechnic Institute and served as a guest lecturer in Switzerland and Israel.
He is the author of two books on commercial innovation and growth, and working
on a third.
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